2022
Bakery Machinery Trading · Saudi Arabia
EL Shohail Trading
Built B2B digital growth, e-commerce, and ERP-led operating workflows.
B2BE-commerceERPOdoo
Available for senior GCC roles
Growth Marketing, E-commerce & AI Transformation Lead
15+ years turning marketing and e-commerce into measurable revenue — building the systems, teams, and AI-augmented workflows that make growth repeatable across the UAE, KSA, and Egypt.
Based between UAE & Egypt.
Who I am
BuildGrowthSystems
I'm Mohamed Yehia — a growth, e-commerce, and business-systems leader with 15+ years across the UAE, KSA, and Egypt. Today, that experience is amplified by AI-powered execution: faster research, sharper planning, stronger content systems, better reporting, and more repeatable growth operations.
I help founders, startups, and traditional businesses find the right first steps: building marketing departments from zero, launching e-commerce channels, introducing digital workflows, and turning scattered activity into a clear operating system.
Because I've built companies, co-founded ventures, led teams, implemented ERP workflows, and grown both B2B and consumer brands, I can lead, educate, and mentor teams through the messy early stages of digital transformation — connecting strategy, execution, and results.
Selected results
~USD 5M
Revenue across food industry
~USD 2.5M
Revenue across education ventures
~USD 1.7M
Revenue across healthcare sector
+250M
Organic reach across platforms
+5M
Followers across platforms
What I do
I combine marketing, creative execution, business systems, and AI-powered operations to help companies grow with clarity — from first digital steps to executive-level visibility.
AI-powered growth & business operations
Build growth engines that turn attention into revenue.
I help brands move from scattered marketing activity into structured growth systems — combining performance marketing, content direction, e-commerce journeys, creative testing, and AI-powered execution to create repeatable demand.
Capabilities
Build Digital Growth Strategies
Create practical growth plans across paid, organic, content, and e-commerce channels.
Run Performance Marketing
Plan and optimize Meta, Google, TikTok, and conversion-focused campaigns.
Lead Content & Creative Direction
Turn brand stories into campaigns, visuals, hooks, and content systems.
Optimize E-commerce Journeys
Improve product pages, funnels, offers, checkout flow, and customer experience.
Build AI-Powered Marketing Workflows
Use AI to speed up research, content production, campaign planning, and reporting.
Tools in this modeMetaGoogle AdsTikTokGA4CanvaAdobeCapCutChatGPTClaudeFigma
Operating stack
Tools that power the system
A compact stack across growth, creative, AI, commerce, reporting, and business operations.
Selected work
Proof across sectors and markets.
A curated view of projects across B2B manufacturing, food and FMCG, education, healthcare, commerce, and agency growth work.
6 projects
2025
Healthy Bakery · UAE
HÄLSA Bake
Launched e-commerce and organic growth systems for a clean-label bakery brand.
GrowthE-commerceOrganicFMCG
2024
Bakery Manufacture · UAE
Al Shuhail Food Industry
Group brand, marketing, and business-systems support for a bakery manufacturing arm.
BrandOperationsFMCG
2016
Software Education · Egypt
IDE Academy
Co-founded and scaled a programming academy with Apple AATP authorization.
EducationGrowthBrand
2018
Social Media Agency · Egypt
Pointer Advertising
Led agency delivery across healthcare, education, fashion, and performance campaigns.
Paid MediaContentOperations
2014
Medical Center · Egypt
Dr. Kareem Sabry
Agency-side content, paid campaigns, and web presence for a medical practice.
HealthcarePaid MediaContentWebsite
Journey
From self-taught builder to group growth lead.
Nearly two decades across the UAE, KSA, and Egypt — building marketing engines, e-commerce operations, and business systems that connect strategy to execution.
Benha University
B.Sc. in Business / Commerce
Formal academic foundation supporting the business and marketing journey.
Apple — AATP
iOS App Development
Structured creative and digital learning connected to Apple’s training ecosystem.
2500+ self-learning hours
Continuous, project-led
Independent learning across design, marketing, e-commerce, AI, systems, and business operations.
American University of Professional Studies
Digital Communication & Multimedia
Cambridge Training College, Britain
Professional Marketing Strategist
Cairo Chamber of Commerce
Introduction to Marketing & Customer Care
May 2024 – Present · Dubai, UAECurrent
Marketing, E-commerce & Business Systems Lead
Al-Shehail Food Industries — HÄLSA Bake
Operating focus
Leads marketing, e-commerce, digital growth, and business systems across Al-Shehail Food Industries, with a strong focus on the HÄLSA Bake clean-label FMCG brand.
- Built the digital growth direction for HÄLSA Bake — brand positioning, product communication, content operations, and retail support.
- Launched and optimized the WooCommerce e-commerce platform: product structure, user journey, SEO readiness, and direct-to-consumer sales flow.
- Planned Meta, TikTok, and Google campaign structures for awareness, acquisition, conversion, and retail visibility.
- Generated 15M+ organic reach within 3 months through structured content planning and high-volume creative execution.
- Structured internal reporting covering product data, sales tracking, distribution updates, and KPI monitoring.
- Supported production-to-delivery documentation — product data, quotation support, delivery coordination, and internal records.
FMCGE-commerceOrganic GrowthBusiness Systems
Current roles run in parallel — Al-Shehail group companies alongside the Nano Line portfolio.
How I work
A system-first way to build growth.
My approach has been the same for nearly two decades: build the system, then make it run. It started in 2005 with self-taught web development, and it now shows up as marketing engines, e-commerce operations, and ERP-led workflows that connect strategy to execution.
The method
Today that includes working with AI as a daily tool — Claude and ChatGPT to draft and iterate faster, prototyping dashboards and reporting for clearer management visibility, and reusable templates so teams execute more consistently. I track delivery in ClickUp and build in the open on GitHub.
This site itself is being built that way: AI-assisted and version-tracked — a small example of how I prefer to work.
Principles
AI-assistedGitHub-trackedClickUp-managedReporting-led
Operating model
Four working modesStrategy
Define the business direction.
Execution
Turn plans into campaigns and workflows.
Systems
Connect e-commerce, ERP, teams, and content.
Visibility
Track performance with reporting and dashboards.
Contact
Let’s talk.
Open to senior roles in growth, e-commerce, marketing operations, and digital transformation across the GCC. The fastest way to reach me is by email or LinkedIn.
Based between the UAE & Egypt.